Borges, Olive oil manufacturer from spain has
entered the Indian Market!!
With a view to capturing a 20 per cent share of an
estimated 4,500 tonnes of olive oil market in India
over the next three years, FMCG major Borges India
plans to set up olive plantations in the country,
besides targeting a turnover of Rs 100 crore by
The company, which is in talks with the governments
of Rajasthan, Himachal Pradesh and Punjab for
plantations, has received positive response, Borges
India Managing Director Rajneesh Bhasin said here.
''Plantation of olives in India will reduce the
comparative cost price. It will result in a huge
employment opportunity. It will contribute to the
society and help us to partner with various people
in the value chain,'' he said.
In the next three years, the company is looking at
capturing a 20 per cent share of the estimated 4,500
tonnes of olive oil market in India, which is
currently dominated by domestic player Leonardo
Olive Oil, NatureFresh Oliante olive oil and Del
Monte, Mr Bhasin added.
The Managing Director said the current olive oil
market size is expected to touch around 9,000 tonnes
per year by 2013.
By value terms, the market size is around Rs 180
crore and can grow up to Rs 400 crore by 2013, Mr
Talking about the sales, he said the company is
targeting a to achieve a turnover of Rs 100 crore in
the next three years.
Olive oil segment, which is growing a Compound
Annual Growth Rate (CAGR) of 25 per cent, is still a
very niche market in the country, he said. Mr Bhasin
said the company plans to spend about Rs 60 crore on
marketing of its products in the next three years.
The 700 million dollar company, which had set up a
100 per cent Indian subsidiary last year, plans to
introduce other products like pop corn, table olive,
vinegars and dry fruits later in 2010.
''India and China are the next big opportunities
which Borges is looking into. The Asia-Pacific
region is a huge growth engine for the company and
India will be a big focus market for us,'' Mr Bhasin
said. The company has already tied up with several
modern retail chains, like Big Bazaar, Metro,
Hypercity and Nature's Basket and its products will
be available in two weeks time. ''In the initial
phase, we are looking only at six metros. Within a
year, we plan to expand our distribution to 36
cities and towns and have a pan-India presence,'' he
said. Currently, the company is sourcing its
products from Spain.
News & Articles
China International Exhibition of Olive Oil & Edible
Oil China 2010
Agriculture & Food
Date: April 24-26, 2010
Venue: Shanghai Exhibition Center
(6th China International Exhibition of Olive Oil &
Edible Oil) is fully supported by the Ministry of
Agriculture and China Council for the Promotion of
International Trade (CCPIT).
Oil China, as the
only professional international exhibition of olive
oil and edible oil in China, offers the most direct
and efficient platform for producers, exporters,
importers, distributors, dealers, and agents to meet
each other and expand business in China. So far, Oil
China has become the first choice for exporters to
enter the Chinese market. It has attracted more than
1,000 exhibitors & Country Pavilions and 50,000
visitors all over the world. Building on the success
of previous five editions of Oil China, A series of
activities have been devised for Oil China 2010:
~ Country Day (according to some Country’s request)
~ 5th China International Olive Oil & Edible Oil
~ 5th China International Olive Oil Competition and
Awarded Olive Oil Model Show
~ 2nd China International Olive Oil & Edible Oil
~ Report Conference of Past and future 5-year
Situation of Chinese Olive Oil Market
~ Buyers and Sellers Meeting (BSM)
~ Enterprisers’ Dialogue Summit
Olive Oil Competition is part of Oil China 2010.
Till now, over 200 companies from Italy, Spain,
Portugal, Australia, Greece, Chile, Morocco, Kingdom
of Saudi Arabia, Peru, Argentina, and China have
participated in previous competitions.
agents, importers and traders from China and
neighboring countries in the sectors of edible oil,
food, health care, hotel & restaurant, gift,
cosmetics, baby & infants, agedness and other
~ Purchasers & Quality observer from department
store, supermarket, food store, edible oil store and
~ CEO, Purchasing managers, cooks and chefs from
restaurants, hotels, bars
~ Olive oil lovers, individual customers, experts,
scholars and so on